EXPERIENCE

MEDIA DIRECTOR

AAF National Student Advertising Competition, Dec. 2024- May 2025

Selected as one of 14 Newhouse advertising students to compete in the National Student Advertising Competition; appointed Media Director for the team.

Led development of an integrated media strategy grounded in audience research and insight-driven planning to support campaign objectives.

Managed a $75MM media budget, demonstrating expertise in cross-platform allocation across social, OTT/CTV, OOH, sponsorships, programmatic, and influencer channels to maximize reach and ROI.

PITCH TEAM STRATEGIST

TNH Advertising Agency, Jan. 2025- May 2025

Generating strategic insights through audience research and competitive analysis to shape messaging and positioning for a nationwide vaccine awareness campaign.

Designing and implementing a performance tracking framework leveraging analytics tools and key KPIs to measure campaign effectiveness and drive ongoing optimization.

STRATEGY DIRECTOR

TNH Advertising Agency, Dec. 2024-Dec. 2025

Leading strategic initiatives for 30+ strategists, focusing on data-driven platform use and creative brief making, leading to strategic recommendations for 6 Syracuse businesses.

STRATEGIC ANALYSIS INTERN

The Loudhailer, May 2024-August 2024

Analyzed multi-year competition data for Global Startup Awards Africa (the first and only continent-wide sustainable development goal aligned innovation competition) using R and Excel, delivering a comprehensive insights report to inform strategic planning and regional growth initiatives.

Synthesized qualitative and quantitative feedback from an AI platform pilot, identifying key user trends and presenting actionable insights to support platform refinement and scalability.

Represented the organization at the Ethiopian Startup Awards in Addis Ababa (June 2024), managing on-site communications and stakeholder engagement to enhance regional visibility and partnership opportunities.

SOCIAL MEDIA AMBASSADOR

Washington Media Scholars Foundation, Oct. 2024-April 2025

Creating content and collaborating with scholars nationwide to enhance WMSF’s social media visibility.

CORPORATE STRATEGY INTERN

Real Chemistry, May 2023- Aug. 2023

Creating professional-grade competitor insight audits for direct presentation to real clients

Conducting social media research to compile comprehensive and timely issue-based monitoring reports for large multinational pharmaceutical industry clients

Gaining first-hand experience in client relations and understanding the dynamics between an agency and their clients

WEISS CENTER AMBASSADOR

Syracuse University, Feb. 2023-Dec. 2023

Organizing strategic promotion and outreach for industry events through managing social media accounts, brainstorming content, and creating promotional materials.

Executing grassroots event promotion resulting in events with 50+ attendants (Sep. 2023) and 200+ attendants (Nov. 2023) Coordinating on-ground execution of Real Chemistry’s involvement in the SXSW 2023 conference, engaging with clients

SOCIAL MEDIA COORDINATOR

The Newshouse, Sep. 2021-May 2023

Writing copy for captions across several social media platforms that align with campaign’s goal of highlighting 50th anniversary of Title IX

Scheduling posts using market research for each platform, resulting in increased cross-platform engagement

SOCIAL MEDIA MANAGER

Perception Magazine, Sep. 2022-May 2023

Managing social media accounts and creating graphics, resulting in 43% increase social media engagement rate

Executed redesign of logo and social media feed